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Interactive video software: the best choice for your business

Kenneth Stamp

Storyteller, Copywriter & Brand Manager

As a business owner, you would like to present your products and services to your target audience in an attractive and effective way. Using videos is an excellent way to get the viewer’s attention and convince them to buy your product or service. But how do you make sure your videos are interactive and attractive to the viewer? The answer is simple: by using interactive video software.

In this article, we will discuss the benefits of using interactive video software and why it is the best choice for your business.

What is interactive video software?

Interactive video software is a type of software that allows you to interact with the viewer while watching a video. This means that the viewer can, for example, navigate through a video, make choices and click on interactive elements. This makes the video not only more visually appealing, but also more educational and informative.

Why is interactive video software the best choice for your business?

There are many different reasons why interactive video software is the best choice for your business. Below we discuss the main benefits.

1. Increased viewer engagement

By adding interactive elements to your videos, you increase viewer engagement. The viewer can actively participate in the video, gaining more information and remembering the message better.

2. Increased conversion

Because of the viewer’s increased engagement, they are more likely to actually buy your product or service. This is because they have gained more information and better understand your product or service.

3. More insight into the performance of your videos

With interactive video software you can gain insight into how your videos are performing. This allows you to improve your videos and adapt them to the needs of your target audience.

4. More attractive to the target audience

Interactive video content are more attractive to your target audience and attract more attention than traditional videos. This is because they offer more interaction and information, so the viewer is not just a passive spectator.

5. Increased visibility on social media

Interactive experiences are not only more appealing to the target audience, but are also more likely to be shared and viewed on social media. This means that your videos can have a wider reach and thus reach more people.

6. Unique and eye-catching

By using interactive video software, you can make your videos unique and eye-catching. This will make your videos stand out from other videos and thus stand out more to your target audience.

How do you choose the right interactive video software?

Now that you know why interactive video software is the best choice for your business, it’s important to choose the right software. Below, we discuss some of the aspects you should consider when choosing interactive video software, interactive video solutions or an interactive video platform.


Choose interactive video tools that are easy to use. After all, you don’t want to spend hours learning how the software works; you want to be able to get started creating interactive videos quickly.


Consider your budget and choose interactive video software that fits within your budget. It is important to choose software that offers the right functionality, but at the same time is affordable.


Pay attention to the functionalities that the interactive video tools offer. Make sure the software meets your needs and wants and that you can create anything you need.

Customer service

Choose interactive video software with good customer service. This means you can always contact someone with questions and problems and you can quickly get on with creating your interactive videos.

Integration with other platforms

Pay attention to the integration of the interactive video software with other platforms. This is important if, for example, you want to share your videos on social media or post them on your website.

Integration with other systems

Make sure the interactive video software is well integrated with other systems your company uses, such as your website, CRM system, video editing software or email platform.

Customization options

It is important that the interactive video software is customizable so that you can create interactive video experiences in a way that suit your business and target audience.


Consider the cost of the interactive video software. Consider what features you need and see if they fit within your budget.

Customer service and support

Choose interactive video software that offers good customer service and support. This ensures that you can always get help when you need it.

Interactive video software from Tradecast

Tradecast offers all kinds of possibilities to make interactive videos or interactive video stories. The Tradecast Video Management System is an all-in-one management system for online video content and is full of possibilities to add clickable elements and interactive layers to videos. Making video interactive by adding additional information to it is one of the key features of the Tradecast VMS. Interactive videos can then be displayed from your own Tradecast environment on desktop devices and mobile devices. You can also share the videos on your own online video platform. This can be done with standard video, shoppable video as well as linear video. Tradecast offers a range of monthly plans, so you can pick and choose which interactive video feature or video player works best for you.


To conclude, interactive video software is an effective way to present your products and services to your target audience in an attractive and effective way. It increases viewer engagement, increases conversion rates, provides greater insight into performance and is attractive and unique. Choose the right software by considering usability, integration, customization options, cost, and customer service and support.

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