Start now

Narrowcasting meaning: what is narrowcasting?

Kenneth Stamp

Storyteller, Copywriter & Brand Manager

Narrowcasting is a form of broadcasting that targets a specific, narrow audience. Unlike broadcasting, where a message is broadcast to mass audiences, narrowcasting is aimed at a specific group of people with specific interests. This can be based on demographic attributes such as age, gender or income, for example, but also on interests such as sports, music or fashion.

The benefits of digital signage

By narrowcasting, a company can target the specific wants and needs of their target audience. As a result, the message can be delivered more effectively and the target audience is more likely to be interested in the product or service being offered. This makes narrow casting a more effective broadcasting solution over cable television, in some instances.Moreover, narrowcasting can lead to increased loyalty from the target audience because they recognize themselves in the message offered.

Digital signage in practice

Narrowcasting can be applied in different ways in practice. An example is the use of digital screens in stores or public areas. Through these screens, a company can offer specific products or services to people who are near the screen.

Another example is the use of social media. Through social media advertising, a company can place targeted ads for specific audiences. This allows the company to target the group of people most likely to be interested in the product or service being offered.

Narrowcasting and privacy

However, narrowcasting can also lead to privacy issues. By collecting data on specific groups of people, the company can use this data for purposes other than just sending targeted messages. This can create pressure to protect the data collected.

Therefore, it is important for companies to be transparent about how they collect and use data and ensure that consumers can manage their data.

Tradecast al narrowcasting provider

If you have the ambition to start your own digital signage platform, you can achieve this very easily with Tradecast’s cloud solutions. Tradecast offers a SaaS solution at a lower cost than competitors, which allows you to create a digital signage platform in the cloud. This means you don’t need any additional software, just Tradecast’s Video Management System.

Tradecast is a specialist in cost-effective video distribution solutions, at a low initial cost and for a fixed monthly fee. The main advantage of a digital signage platform from Tradecast is that as a broadcaster you remain the owner of all videos and generated user data. New features are also added at no additional cost.
This makes a platform from Tradecast a good option to start digital signage, for both larger and smaller companies.


Digital signage is a more effective way of communicating with specific audiences and can lead to greater loyalty from the target audience. However, it is important to consider privacy and be transparent about how data is collected and used. Companies can put digital signage into practice by using digital screens or social media advertising, for example.
Looking ahead, digital signage will play an increasingly important role in how companies communicate with their target audience. By sending targeted messages to specific groups, companies will be able to improve their communication efforts and increase their ROI.

Companies that are already using digital signage are able to better understand their target audience and communicate their messages more effectively. In the future, we will see more and more companies using digital signage to improve their communication efforts and increase their ROI.

Share this article via:

Curious about what Tradecast can do for your content strategy?

Free demo

Other recent articles

Livery Video and Tradecast unveil strategic partnership

January 5, 2024

Interactive video software: the best choice for your business

March 16, 2023

Live streaming: everything you need to know

March 13, 2023

Ready to play!