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Embedding video on your website: here’s how to do it best

Kenneth Stamp

Storyteller, Copywriter & Brand Manager

Embedding a video on your website can be a great way to engage your visitors with your content. However, it is important to know how to do this the right way so that your videos play efficiently and can be shared properly. In this article, we explain how to properly place videos on your website.

Why put videos on your website?

Videos are a powerful way to present your content. They can be a great complement to your textual content and help your visitors understand your message better. Moreover, videos can also help your website appear higher in search results because search engines like Google prefer websites with lots of multimedia content.

How to put videos on your website

There are several ways to place videos on your website. Below, we discuss the two most popular methods:

Method 1: Host videos on an external video platform

One of the easiest ways to put videos on your website is to host them on an external site such as YouTube by using embed codes. This means you don’t have to worry about the costs of storage bandwidth and video quality of your own website, and you can easily share the videos via embed codes.

To embed a video on your website, go to the video on the external site and click the “Share” button. Here you can copy and paste embed codes where you want to display the video on your website. Most website editors also allow you to use the Video URL to embed a video file on YouTube on your website. Visitors on your website will also get to use YouTube’s video player controls, which are very intuitive.

Method 2: Hosting videos on your own website

If you prefer to host video files on your own website, it’s important to make sure you have enough storage and bandwidth. In addition, you need to make sure that you record videos in a format that is compatible with most browsers.
To host videos on your own website, you can use a video player plug-in or install a video player on your own server. This allows you to play videos without requiring visitors to go to an external site.

Important considerations when placing videos on your websit

Keep in mind that placing videos on your website requires some additional considerations. Below we discuss some important things to keep in mind.

Transcribe your videos

It is important to transcribe the text of your video content so that search engines can better understand the content of your videos. This can help your videos appear higher in search results. Moreover, users who are hearing or deaf can better understand the content of your videos if they are also available in textual form.

Optimize your videos for search engines

As with textual content, it is important to optimize video content for search engines. This means making sure your videos have a clear title, description and tags. This allows search engines to better understand the content of your videos and makes it easier for users to find your videos.

Make your videos shareable

It is important to ensure that your videos can be easily shared on social media and other websites. This can be achieved by placing a share button on your videos or by providing a link to your videos. This allows visitors to easily share your videos with others, which can lead to more traffic to your website.

Ensure a fast load time

A video’s load time can make a big difference to the user experience. Users will quickly drop out if a video loads too slowly. Make sure your videos have the fastest load time possible by compressing them and using a fast hosting provider.

Test your videos

Finally, it is important to test your videos to ensure that they display correctly and that the user experience is optimal. Test your videos on different browsers and devices to make sure they display correctly on each device.

Videos on your website with the Tradecast HTML5 video player

If you want to embed video content on your website and be completely independent of social media platforms and free video players, Tradecast’s HTML5 Video Player is a great way to do this. Tradecast offers both its own Video Player with embed codes as well as a complete Video Hosting platform, allowing you to retain full control over the videos you want to offer online and the (user) data your videos will generate online.

Also, Tradecast’s Video Player supports all major video formats and contains all kinds of additional possibilities for video advertisements and interactivity, allowing you to offer your videos on the Internet in an even more useful and complete way. The combination of a complete Video Hosting platform and a fully interactive and customizable Video Player is what makes Tradecast a unique and ideal solution for video embedding in your own control.


In summary, video embeds can be a great way to present your content and engage your visitors with your website. It is important to properly place videos, optimize them for search engines and test them to ensure they display correctly. By taking into account transcription, search engine optimization, shareability, fast load time and testing, you can ensure that your videos have a positive effect on your website’s user experience and search results.

Another important factor to consider is the content of the video itself. Make sure the video is relevant to your target audience and conveys your message clearly. Also, make sure the video looks professional, with good picture and sound quality. This will make visitors more likely to watch and share the video.

It is also important to place your videos in the right places on your website. Place the videos in places where they are most relevant to the visitor and where they will show up best. For example, this could be in a blog post, on a product page or on a landing page.

Putting video embeds on your website can be a great way to engage your visitors and improve your search rankings. By taking into account the above considerations, you can ensure that your videos play efficiently, share well and have a positive effect on your website’s user experience and search results.

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