Rule number one: if you can, always be like Taylor Swift
As if being the one of the top performers of 2016 and beyond wasn’t enough, Taylor Swift is now making the transition to online TV. The ‘Shake It Off’ singer has announced she will launch her own 24/7 online TV channel with AT&T, called Taylor Swift NOW!, that will broadcast exclusive footage and behind the scenes content of Swift’s personal life and performances.
In a press release, AT&T states Swift was closely involved with the founding of her own online TV channel on AT&T’s DirecTV, which will be a place for ‘glimpses of Swift’s life during her whole career’. And the pop sensation is not the only celebrity that recognizes the value of starting your own online video platform. Recently, actress and producer Reese Witherspoon also announced she is starting her own TV channel, titled Hello Sunshine.
The takeaway from this news? If you can, always be like Taylor Swift: fabulous, business savvy and - most importantly for anyone who want’s to make an impact with online video - ready to innovate.
True, there can only be one Taylor Swift. A million dollar lady who now has a million dollar channel. But TradeCast believes anyone should be able to start their own online TV channel and video broadcast platform. A channel that's not just 24/7 cloud linear like Taylor Swift's, but also features on demand and even live broadcast features. And - best of all - starting at just €250 per month.
So if you want to start building a business with your content, in stead of randomly spreading it on social channels, hit us up. We would love to guide you ‘Out of the Woods’ ;-)
Contact us now to get started with your own online TV channel.
Image source: Flickr.com/Eva Rinaldi