Defensie TV

‘Video as a contact tool’

The Dutch Ministry of Defense and creative event agency Fjuze explain how the platform ‘Defensie TV’ is used to make the world of the Dutch Submarine Service visible and attractive to students throughout the Netherlands.

Klaas Rhode, owner of Fjuze: “The challenge with the Ministry of Defence was: ‘how can we get more people enthusiastic about a job with the Submarine Service?’ and then it’s important that you show exactly what the work of a Submarine Service employee looks like.”

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A unique look behind the scenes

Through an exclusive livestream to a selected group of participating educational institutions in the Netherlands, the Dutch Ministry of Defense – together with event agency Fjuze – was able to provide a complete look at life aboard a submarine. Because the livestream could only be viewed by participating and registered educational institutions, it got watched by exactly the right viewers on a safe and secure video platform.