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Three new forms of interactivity in the era of online video

Three new forms of interactivity in the era of online video

Three new forms of interactivity in the era of online video With online content consuming on the rise, not only the way we view content changes, but also the viewers themselves transition into a new form. What does this ‘new viewer’ look like? Well, c
4 months ago
The importance of viewer data in your online video marketing

The importance of viewer data in your online video marketing

The importance of viewer data in your online video marketing ‘Data is the oil of the 21st century.’ Sounds impressive, right? That phrase was coined by British mathematician Clive Humby in 2006, to illustrate that data in general - just like rough oil
4 months ago
Four revenue models to monetize your own content platform

Four revenue models to monetize your own content platform

Four revenue models to monetize your own content platform It’s not without reason that more and more brands, sports clubs and celebrities choose to start their own online video platform to publish their content on. In a time where watching video onlin
4 months ago
The importance of owning your own content platform

The importance of owning your own content platform

The importance of owning your own content platform ‘Taylor Swift launches her own online TV channel.’ ‘Pornhub debuts sex ed video platform.’ It doesn't matter what you end up calling it, starting your own online video platform is the leading marketin
5 months ago
Online video content: understanding the future of TV

Online video content: understanding the future of TV

Online video content: understanding the future of TV We live in a video-centric world. From leading social media websites to brands, businesses and sports clubs: the focus is firmly on online video. And for good reasons: not only is video endlessly mo...
5 months ago
An open letter to PewDiePie

An open letter to PewDiePie

An open letter to PewDiePie: why start a new YouTube channel if you can truly get in control? Some context: the world’s biggest YouTube star says he’s done with YouTube. PewDiePie, one of the most famous people in the world, has reached a following of
8 months ago
Rule number one: if you can, always be like Taylor Swift

Rule number one: if you can, always be like Taylor Swift

As if being the one of the top performers of 2016 and beyond wasn’t enough, Taylor Swift is now making the transition to online TV. The ‘Shake It Off’ singer has announced she will launch her own 24/7 online TV channel with AT&T, called Taylor Swift NO
8 months ago
TradeCast turns 1!

TradeCast turns 1!

TradeCast turns 1: a look at the current state of television The timing couldn’t have been better. This year, commercial television broadcasting turns 70 years old. And tomorrow, TradeCast celebrates its first anniversary. In the time between those tw
10 months ago
You should rethink your videomarketing strategy

You should rethink your videomarketing strategy

You should rethink your videomarketing strategy, and here is why We see tons of video platforms and content on the internet. Social video platforms such as Youtube, Twitch and Facebook are growing fast, and the online video landscape is getting crowde
14 months ago
What is OTT?

What is OTT?

What is OTT?   And what makes TradeCast's OTT solution so disruptive.  You might have heard of ‘OTT’ before. They say it sits at the center of the inevitable merge between the worlds of television and digital video, and it might be one of the most di
15 months ago
Ready, Set, Go Live!

Ready, Set, Go Live!

Introducing mobile live streaming to your own OTT Channel! We are excited to announce our mobile live streaming solution to broadcast live content to your own, online, TV channel.  TradeCast enables you to start your own online, interactive TV Channe
16 months ago
5 reasons why your brand needs an OTT channel

5 reasons why your brand needs an OTT channel

5 Reasons why your Brand needs an OTT Channel Online video is going over-the-top (OTT). If you have not heard of OTT, you will soon. OTT is defined as video content delivered via internet, straight to the consumer. The main disruptive aspect of OTT i...
17 months ago
The Changing Landscape of Inbound marketing

The Changing Landscape of Inbound marketing

The changing landscape of inbound marketing A few years ago, content on your website used to be an ‘inbound magnet’ for your target audience. Links on social platforms, such as Facebook and Twitter, attracted people to your website. Nowadays, the land
17 months ago
Future of Television

Future of Television

The future of television Cable television used to be a fairly stable and solid business. If you wanted to watch TV, you sat in front of the ‘box’ and watched what television networks said you could.  It is clear this is not the case anymore. Viewing
18 months ago