Updates

The true value of content ownership

The true value of content ownership

Truly bind your audience: the value of ownership for content creators The best time to embrace video for your business is right now. And for good reasons: not only is video endlessly more engaging and entertaining than a still image, video also enable...
46 days ago
Engage fans with online video: go beyond the stadium

Engage fans with online video: go beyond the stadium

Engage sports fans with online video: go beyond the stadium We live in a sports minded world, with a huge number of spectators worldwide. But the modern sports experience is all but confined to the stadium. For instance, more than half of all soccer f...
53 days ago
Online video: the savior of print media?

Online video: the savior of print media?

Online video: the savior of print media? As a publisher, your stories have to be found, written down, edited, sent to press, printed and then physically delivered to mailboxes. But in the meantime, your readers are on their smartphones and tablets, al...
2 months ago
We’re hiring! Do you accept the challenge?

We’re hiring! Do you accept the challenge?

We’re hiring! Do you accept the challenge? We at TradeCast don't choose the easy way. We strive to create a video platform that leaves the competition far behind. And now we’re ready to take the next step: worldwide domination. Do you see this as the
6 months ago
Looking back on NAB Show 2017: a great week for TradeCast.tv

Looking back on NAB Show 2017: a great week for TradeCast.tv

Looking back on NAB Show 2017: a great week for TradeCast.tv Aaand we’re back! The TradeCast.tv team recently returned from a trip to Las Vegas, Nevada to attend the NAB Show 2017, the worlds biggest broadcasting trade show. There, we were part of the
7 months ago
2 million for further growth of Dutch cloud television pioneers TradeCast.tv

2 million for further growth of Dutch cloud television...

2 million for further growth of Dutch cloud television pioneers TradeCast.tv ZWOLLE/LAS VEGAS - Cloud television startup TradeCast.tv has raised more than 2 million euros in a new funding round. The Netherlands based company will use the investment fo...
7 months ago
Three new forms of interactivity in the era of online video

Three new forms of interactivity in the era of online video

Three new forms of interactivity in the era of online video With online content consuming on the rise, not only the way we view content changes, but also the viewers themselves transition into a new form. What does this ‘new viewer’ look like? Well, c
8 months ago
The importance of viewer data in your online video marketing

The importance of viewer data in your online video marketing

The importance of viewer data in your online video marketing ‘Data is the oil of the 21st century.’ Sounds impressive, right? That phrase was coined by British mathematician Clive Humby in 2006, to illustrate that data in general - just like rough oil
8 months ago
Four revenue models to monetize your own content platform

Four revenue models to monetize your own content platform

Four revenue models to monetize your own content platform It’s not without reason that more and more brands, sports clubs and celebrities choose to start their own online video platform to publish their content on. In a time where watching video onlin
8 months ago
The importance of owning your own content platform

The importance of owning your own content platform

The importance of owning your own content platform ‘Taylor Swift launches her own online TV channel.’ ‘Pornhub debuts sex ed video platform.’ It doesn't matter what you end up calling it, starting your own online video platform is the leading marketin
8 months ago
Online video content: understanding the future of TV

Online video content: understanding the future of TV

Online video content: understanding the future of TV We live in a video-centric world. From leading social media websites to brands, businesses and sports clubs: the focus is firmly on online video. And for good reasons: not only is video endlessly mo...
9 months ago
TradeCast featured at the 2017 NAB Show in Las Vegas

TradeCast featured at the 2017 NAB Show in Las Vegas

TradeCast featured at the 2017 NAB Show in Las Vegas The organization of the 2017 NAB Show has selected Dutch startup TradeCast as one of thirty startups worldwide to present itself at the 2017 NAB Show, the world’s largest trade show for innovation i
9 months ago
Startup Holland TV launches at CES 2017 in Las Vegas

Startup Holland TV launches at CES 2017 in Las Vegas

Prince Constantijn of Holland, Dutch Minister of Economic Affairs Henk Kamp and TradeCast CEO Yillmaz Schoen launch online TV channel ‘Startup Holland TV’ at CES 2017 LAS VEGAS - His Royal Highness Prince Constantijn of Holland, Dutch Minister of Econ
11 months ago
TradeCast founder Yillmaz Schoen named Starter of the Year 2016

TradeCast founder Yillmaz Schoen named Starter of the Year...

TradeCast founder Yillmaz Schoen named ‘Starter of the Year 2016’ Scalability, a disruptive technology and huge potential: Yillmaz Schoen, founder and CEO of Dutch startup TradeCast, has been named Starter of the Year 2016 during the fifth Region Zwol
12 months ago
TradeCast and Prince Constantijn of Holland announce Startup Holland TV

TradeCast and Prince Constantijn of Holland announce...

TradeCast, Prince Constantijn of Holland and Minister of Economic Affairs Henk Kamp debut online TV channel ‘Startup Holland TV’ in Las Vegas Prince Constantijn of Holland and TradeCast founder Yillmaz Schoen will launch the international online TV ch
12 months ago
An open letter to PewDiePie

An open letter to PewDiePie

An open letter to PewDiePie: why start a new YouTube channel if you can truly get in control? Some context: the world’s biggest YouTube star says he’s done with YouTube. PewDiePie, one of the most famous people in the world, has reached a following of
12 months ago
Rule number one: if you can, always be like Taylor Swift

Rule number one: if you can, always be like Taylor Swift

As if being the one of the top performers of 2016 and beyond wasn’t enough, Taylor Swift is now making the transition to online TV. The ‘Shake It Off’ singer has announced she will launch her own 24/7 online TV channel with AT&T, called Taylor Swift NO
12 months ago
TradeCast announces revolutionary licensing models

TradeCast announces revolutionary licensing models

TradeCast announces revolutionary licensing models for starting and growing your own online TV channel Traditional broadcasters and publishers at wit’s end can breathe a sigh of relief: Dutch startup TradeCast makes starting your own online TV channel
14 months ago
TradeCast turns 1!

TradeCast turns 1!

TradeCast turns 1: a look at the current state of television The timing couldn’t have been better. This year, commercial television broadcasting turns 70 years old. And tomorrow, TradeCast celebrates its first anniversary. In the time between those tw
14 months ago
TradeCast joins Constantijn van Oranje for Economic Mission to United States of America

TradeCast joins Constantijn van Oranje for Economic Mission...

TradeCast joins Constantijn van Oranje for Economic Mission to United States of America TradeCast is proud to be part of the exclusive Economic Mission to the United States of America, led by StartupDelta special envoy Constantijn van Oranje and Dutch...
14 months ago
Meet Kenneth, our brand new storyteller at TradeCast

Meet Kenneth, our brand new storyteller at TradeCast

Meet Kenneth, our brand new storyteller at TradeCast We’ve got a lot to tell you. Since the start of TradeCast, now almost a year ago, we have been quite busy. From the exciting products we’ve developed to the amazing people we’ve met in the process,
15 months ago
TradeCast starts strategic partnership with Improve Digital

TradeCast starts strategic partnership with Improve Digital

TradeCast starts a strategic partnership with Improve Digital We are proud to announce our partnership with Improve Digital on Programmatic Video Advertising. Improve Digital is an international advertising agency, delivering programmatic video advert
17 months ago
Vote for TradeCast as best Dutch innovation!

Vote for TradeCast as best Dutch innovation!

Vote TradeCast for best Dutch innovation! TradeCast is participating in the Accenture Innovation awards 2016. A professional jury will select the winning innovations, but you can help us win the public prize! You can vote for TradeCast as best Dutch
17 months ago
You should rethink your videomarketing strategy

You should rethink your videomarketing strategy

You should rethink your videomarketing strategy, and here is why We see tons of video platforms and content on the internet. Social video platforms such as Youtube, Twitch and Facebook are growing fast, and the online video landscape is getting crowde
18 months ago
TradeCast at The Next Web Conference!

TradeCast at The Next Web Conference!

TradeCast at The Next Web Conference! As you might have seen on our website and social channels, TradeCast was attending The Next Web Conference in Amsterdam last week, May 26th and 27th.   Part of the Startup Class 2016 Each year The Next Web orga
18 months ago
What is OTT?

What is OTT?

What is OTT?   And what makes TradeCast's OTT solution so disruptive.  You might have heard of ‘OTT’ before. They say it sits at the center of the inevitable merge between the worlds of television and digital video, and it might be one of the most di
19 months ago
Ready, Set, Go Live!

Ready, Set, Go Live!

Introducing mobile live streaming to your own OTT Channel! We are excited to announce our mobile live streaming solution to broadcast live content to your own, online, TV channel.  TradeCast enables you to start your own online, interactive TV Channe
20 months ago
5 reasons why your brand needs an OTT channel

5 reasons why your brand needs an OTT channel

5 Reasons why your Brand needs an OTT Channel Online video is going over-the-top (OTT). If you have not heard of OTT, you will soon. OTT is defined as video content delivered via internet, straight to the consumer. The main disruptive aspect of OTT i...
20 months ago
The Changing Landscape of Inbound marketing

The Changing Landscape of Inbound marketing

The changing landscape of inbound marketing A few years ago, content on your website used to be an ‘inbound magnet’ for your target audience. Links on social platforms, such as Facebook and Twitter, attracted people to your website. Nowadays, the land
21 months ago
Future of Television

Future of Television

The future of television Cable television used to be a fairly stable and solid business. If you wanted to watch TV, you sat in front of the ‘box’ and watched what television networks said you could.  It is clear this is not the case anymore. Viewing
22 months ago
Work with us!

Work with us!

Work with us! Tradecast is a Tech startup on a mission to break through the barriers in traditional publishing, marketing and broadcasting. We are located in Zwolle, the Netherlands. Our team is expanding rapidly and we're looking for passionate peop...
23 months ago
TradeCast HQ Opening

TradeCast HQ Opening

TradeCast Launch event  After 16 months of development, TradeCast officially opened its headquarters on oktober 8th 2015. We are ready to share our mission and vision with the world. Turnkey interactive TV channels TradeCast delivers a revolutionary
2 years ago